The border between community endurance and ultra-luxury portfolios has officially dissolved. LVMH Capital, operating through its premier consumer-focused private equity vehicle L Catterton, has entered advanced exclusive negotiations to acquire a dominant majority stake in the global fitness racing phenomenon, HYROX. The deal, which negotiates terms with Switzerland-based sports marketing and rights giant Infront Sports & Media AG, commands a striking market valuation floor b

When L Catterton, the private equity fund backed by LVMH and Groupe Arnault, invested up to US$5 million in WTHN, the New York brand modernizing Traditional Chinese Medicine (TCM), they were not merely diversifying a portfolio. They were signaling the next era of luxury: East-meets-West longevity.

L Catterton, the private equity fund backed by LVMH and Groupe Arnault, has invested up to US$5 million in WTHN, the New York-based brand that modernises Traditional Chinese Medicine (TCM) through a clean, design-led luxury model.