Anna Bjurstam is the founder of Wahayla, an independent global wellness and longevity advisory dedicated to advancing the convergence of biological optimization, luxury hospitality, and human experience. An internationally renowned thought leader and strategist, she advises hotel groups, fitness brands, and medical institutions on transitioning from transactional health services to enduring lifestyle ecosystems—reframing the value proposition of physical real estate around se

When L Catterton, the private equity fund backed by LVMH and Groupe Arnault, invested up to US$5 million in WTHN, the New York brand modernizing Traditional Chinese Medicine (TCM), they were not merely diversifying a portfolio. They were signaling the next era of luxury: East-meets-West longevity.